Adore Beauty is Australia’s leading online beauty retailer committed to providing  a customized  shopping experience that empowers and engages its customers.  the online  store, which also ships to New Zealand, is  a politician  stockist of over 300 brands and home to over 11,000 products.What started in 2000  during a  garage in Murrumbeena, Victoria, with a $12,000 investment from family has grown into an iconic online shopping destination with a multi-million-dollar turnover.  within the  second half of 2020, sales skyrocketed 85% to $96.2 million, supported by an 84% increase in new customers and an 82% increase in active customers to 770,000. Overall earnings hit $5.2 million,  3 times  higher than the previous period.Eagle Matrix provides the best SMM services in Faridabad. Find more information about SMM company in Faridabad.
Over the past  20 years , Adore Beauty has evolved, introducing integrated content, digital marketing, and eCommerce retail  to satisfy  changing customer needs. The business’s innovative approach has been recognized across the industry, achieving accolades  like  a spot in the Deloitte Tech Fast 50 and Power Retail All Stars Top 100 Online Retailers, and taking home  the highest  Customer Rated Online Store in Australia and Top Email Marketing from All Star awards.Adore Beauty’s success is multi-faceted and data-driven.  this text  will explore the approaches, digital marketing, and eCommerce strategies that have propelled  the corporate  from hometown start-up to beauty retail leader employing over 170 people.We will examine:Adore Beauty’s commitment to the customerAdore Beauty’s websiteAdore Beauty’s contentAdore Beauty’s organic searchAdore Beauty’s social platformsLet’s  start .ADORE BEAUTY’S COMMITMENT TO THE CUSTOMER“We’re a beauty democracy, not a beauty autocracy – in other words, we put YOU  on top of things  of which brands you decide to buy,  instead of  making the decisions for you.” – Adore Beauty.Adore Beauty’s customer-centricity is its secret weapon. Permeating every aspect of the store’s user experience design, it keeps shoppers loyal – 64% of the site’s business comes from return customers.Let’s examine three strategies that Adore Beauty uses to cater to its customer’s needs: personalization, convenience, and customer feedback.The customer journey is personalized71% of consumers feel frustrated when  a web  experience is impersonal. Understanding the gravity of shoppers’ preference for personalized experiences, Adore Beauty turned to US-headquartered company Tealium to leverage real-time data to supercharge engagement and conversions – and it worked. Powered by live user browsing data, the newly optimized customer journey resulted  during a  400% uptick in engagement.According to Michaela Michaut, Adore Beauty Head of Acquisition and Retention, the goal was to recreate the tailored, individualized in-store shopping experience online.The retailer’s first Tealium-driven nurture campaign was launched in 2017. Titled ‘Guided Solutions – Concern Areas,’ the campaign utilized recent browsing data  to acknowledge  intent signals and predict web visitors’ specific skin and hair concerns.The segmented audiences were then fed relevant emails to encourage second-looks and eventual purchases.Adore Beauty continues to experiment with Tealium’s data-driven personalization capabilities.For example, if a customer adds an item to their cart or  list , views a product, or reads  a piece of writing , this action informs live chatbots and real-life customer service representatives. The chatbot then delivers a “top suggestion,” as shown  within the  screenshot above.“Each person’s beauty needs  may be a  very personal thing,” Michaut said.