See How Our UGC Content Screening Solution Can Benefit A Business                                                                                            

User generated content is referred to as UGC content. User generated content (UGC) is defined as any type of content- text, postings, photographs, videos, reviews, and so on- created by individuals (not brands) and posted to an internet or social network.

Did you know? Selfies are uploaded to social media by 69% of adults (Including 87% of Millennials) who always prefer user generated content platforms.

User generated content platforms have existed for as long as social media and customer review websites have existed. When social media sites became mainstream in 2005, brands took note of the visual UGC platform, seeing its enormous potential for gathering valuable social proof & engaging viewers. But the UGC platform is about more than just increasing a brand's earned content.

Is User Generated Content Platform Authentic?

Marketers invest a significant amount of time and money in creating the ideal message and professional images that they believe their consumers want to see. Consumers, on the other hand, don't want flawless; they want real. When asked which businesses they enjoy and support, 90% of customers think authenticity is vital, and 60% think user-generated content is the most genuine form of material.

Key Points:

User generated content platforms are genuine, and it encourages people and businesses to interact more.

Consumers are looking for a sense of community, and user generated content can help them find it.

User generated content platforms enable organizations to simply and seamlessly scale up their content initiatives, especially when they have a comprehensive technology to assist them filter and publish all of that content.

Case Study On An Android Game Developer Company

About The Company

The purpose of the smartphone game developer company is to give a social platform for its players to discuss their mobile game experience. Despite the fact that it was founded in 2016, the business did not achieve player attention until 2019. With the expanding number of gamers around the world, the company expanded its reach by launching a social media profile without UGC content service. Unfortunately, some people like making bad remarks, rants, and bogus reviews against the app and even the game's creators.

Difficulties

The developers approached us for assistance with the following difficulties as a result of the growing number of disgruntled users harming the company's reputation:

The ever-increasing amount of offensive user generated content.

Smurfs, boosters, and phony internet merchants appear.

Insufficient staff to monitor and manage material and user behavior by using the UGC platform.

Our Solutions

We instantly gave user generated content moderation support to the android game developer company once they requested it from new media services. The program is intended to help customers avoid being exposed to bad comments and unwelcome content that could drive them away. The advantages of specialized human operators mixed with AI technology provide improved real-time UGC platform management.

Result

The company was able to build a pleasant environment where their ardent fans could better resonate with each other by having moderators keep track of content submitted on the client's social media page, watch user behavior, and discourage scammer actions after our service. In addition, the company grew in popularity among new players, with the amount of people playing its games on a regular basis more than doubling. The client recently informed us that they are preparing an intense game event in the future to demonstrate respect to their customers.

Client’s Feedback

Since 2016, we've provided user generated content services to over 100 companies, with 95 percent stating that they are extremely happy and 5% stating that they are satisfied. It gives us great joy and pride to know that we have yet to receive a negative review from a client.

Final Words

Although UGC content permissions are complicated, they are an important part of protecting individual rights. As a marketer, it's critical to respect content producers' rights and secure explicit consent for every UGC platform use. If you are looking for user generated content moderation service, please contact us.
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