What do people today want from their work? A sense of belonging. A meaningful connection to the work they do. A sense of purpose. The Great Resignation has laid bare to see what we all feel—it’s not just about the money.


Many brands are walking around without a soul. Where there is no soul, there is no brand personality. Where there is no brand personality, there is nothing to attract talent, inspire team members, or engage stakeholders. Often, that’s because brands tend to focus on the wrong places when trying to encapsulate who they are. Your soul doesn’t come from your products or services—it comes from your people.


Everybody wants to toot their own horn and celebrate achievements as a team, and they should! Sharing your team’s wins with your people is an important element of a corporate communication strategy.


None of this is possible without inspiring and engaging your team members, and that starts with a company culture that speaks to more than money—it speaks to soul. Inspire is here to help you uncover your personality and make it shine from the inside out.


Read more