What is lead generation in digital marketing? Learn what a lead is, the many sorts of leads, and how to produce leads.

As a business, it is crucial that Lead Generation be at the forefront of any digital marketing campaign you undertake and that you understand what lead generation is in terms of digital marketing.

The digital era has transformed the way we do business. Gone are the days where promoting your business means taking out a newspaper advertisement or launching a flyer campaign and knocking door to door.

These days, you can focus on your target audience and research their habits using various analytics software(s).

A bit like using an x-ray machine on your data. You can choose who to hit, when, and how–and execute campaigns with extreme precision.

This allows you to reverse engineer your campaigns with your starting point being the end goal, the user.

Businesses must keep up and continually adapt to develop their digital marketing strategies.

Social media and search engine marketing are synonymous with lead generation.

Both play a huge and vital role in getting brands noticed and heard, and set the stage for most marketing campaigns you see online today.