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NEW QUESTION 52
Which of the following would not affect rivalry in a marketplace? Select TWO.

A. exit barriersB. supply chain disruptionC. legislative changesD. industry growth or declineE. switching costs

Answer: B,C

Explanation:
Legislative changes wouldn't affect rivalry in a market as all suppliers would be equally as affected, the same with supply chain disruptions. Factors which do affect rivalry include; industry growth and decline, product differences, brand identity, switching costs, diversity of competitors and exit barriers. These are listed on p.41

 

NEW QUESTION 53
Intellectual Property Rights (IPR) include items such as copywrite and trademarks. A buyer is considering entering into a partnership with their supplier to create a new product which will be released in two years' time. Should IPR be included into a contract between partners?

A. No- a contract is not necessary if it is a partnership.B. Yes- IPR is a valid concern for both parties but will survive the termination of the agreementC. No- a separate legal agreement should be created to cover IPRD. Yes- IPR should always remain with the buyer- this will protect those rights

Answer: B

Explanation:
The correct answer is 'Yes- IPR is a valid concern for both parties but will survive the termination of the agreement' (p.112). See the section on 'Legal considerations' in chapter 2.4

 

NEW QUESTION 54
'tail spend' is a common category used in procurement and describes a category of items. What characteristics do theses items have?

A. Low value, low volumeB. Low value, high volumeC. High value, low volumeD. High value, high volume

Answer: B

Explanation:
Tail spend items are low value, high volume. P. 132

 

NEW QUESTION 55
Which of the following relationship types would you consider using for a Main Contractor on a building construction project, who will be responsible for co-ordinating the activities of other suppliers?

A. co-destinyB. closer tacticalC. partnershipD. transactional

Answer: B

Explanation:
in tiered supply chains, a closer-tactical relationship could be used between a buyer and a supplier who will be responsible for co-ordinating the activities of other suppliers (p.8 of the textbook).

 

NEW QUESTION 56
In the 1990s a company spent a lot of time and money developing a device that you could carry around that could play CDs. The product spent a long time in development but when it was released the sales figures were very disappointing. This was in part due to the fact another product was released at a similar time which had much more developed technology and could play music without the cumbersome size of a portable CD player. Which of the following did the company not consider when developing the product?

A. rivalry among existing competitorsB. threat of substitutionC. threat of new entrantD. power of buyers

Answer: B

Explanation:
The portable CD player has been replaced with a substitute product. This threat wasn't considered by the company and this resulted in poor sales. There are many questions in the exam on Porter's 5 Forces - see p. 39

 

NEW QUESTION 57
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