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NEW QUESTION 53
A customer wants to link web analytics data to subscriber data.
How should this be set up in Data Designer?

A. Link to the Web Analytics Provider APIB. Link to the Web Analytics SFTPC. Link to the Marketing Cloud APID. Link to Marketing Cloud data extensions

Answer: D

 

NEW QUESTION 54
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?

A. Database of record other than All Subscribers.B. One-to- Many Relationship to the Contact Record.C. Data for both Email and MobileConnect sends.D. Supplemental data for an interaction in Journey Builder.

Answer: A

 

NEW QUESTION 55
Which two statements about a database of record are correct?
Choose 2 answers:

A. A database of record is any database that contains subscriber dataB. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriberC. A database of record is system in which subscriber's status is maintainedD. A database of record is a centralized storage repository of data about objects or people

Answer: C,D

 

NEW QUESTION 56
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

A. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.B. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.C. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.D. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.

Answer: C

 

NEW QUESTION 57
When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?

A. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.B. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.C. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.D. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

Answer: D

 

NEW QUESTION 58
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