Bharat Book Bureau Provides the Trending Market Research Report on “UAE Fragrance Market, By Product Type (Deodorants Vs. Perfumes), By Consumer Group (Male, Female, Unisex), By Price (Luxury & Mass), By Distribution Channel (Hypermarkets/ Supermarkets, Departmental Stores, Convenience Stores, Online, and Others), By Region, Competition Forecast & Opportunities, 2027”under Consumer Goods Market Research Report Category. The report offers a collection of superior Market research, Market analysis, competitive intelligence and Market reports.
UAE Fragrance Market is anticipated to witness potential growth in the forecast period, 2023-2027. Fragrances and perfumes have enhanced the grooming habits of individuals and have become essential products of day-to-day life. The rising internet penetration and the growing number of social media users are augmenting the market growth. Taking this into consideration, several key players in the market are promoting their offerings on social media and other digital platforms. Fragrance ingredients are also widely utilized in products including soaps and detergents, daily use household products that include shampoos, shower gels, shaving creams, and body care products such as lotions, scrubbers, etc. The development of these fragrance products has extended the industry size. Additionally, an increase in spending capacity and emerging trends such as aromatherapy have amplified the visibility of fragrance products and are expected to boost market growth in the coming years.
Increase in Demand for
Eco-Friendly Fragrance Products Propels the Market Growth
The growing popularity of organic and
natural-ingredient-based products is primarily driving the market growth. Some
commonly utilized ingredients in such fragrances are sandalwood, geranium
bourbon, and patchouli. This industry is mostly reliant on synthetic
components, with synthetic fragrances accounting for 60–65% of the total market
whereas 30–35% of the market has been occupied by fragrances made of natural
ingredients. The escalating demand for organic fragrances is due to the expanding
consumer awareness related to the ingredients used in them. Also, the enhancing
focus on personal health and hygiene, as well as the changing lifestyle, is
stimulating the consumption of chemical-free products. People across the globe,
including in the U.A.E., are getting aware of the significance of a healthy
life, which is leading to a rise in the number of gym-goers. As per the Dubai
World Trade Centre, in the U.A.E., there are 800 fitness clubs with 523,000
members. Health clubs and gyms that offer personal training are promoting
market growth, as consumers in the U.A.E. are willing to spend more on
fragrances and perfumes to mask the unpleasant odor coming from their bodies
after an intense workout.
Rise in Expenditure on
Advertisement and Promotion Accelerates the Market Growth
Extensive research & development activities along with
the spending on advertisements are driving the market growth. Leading key
market players are investing in advertisement and promotion to influence
consumer purchase decisions. Moreover, the growing utilization of social media
and celebrity endorsement is influencing the advertisement strategies adopted
by market leaders. As per the World Bank, the internet penetration in UAE is
100% as of 2021, which increases online sales, that enables cosmetics and
perfume retailers to add images and videos to expand the sales of perfumes and
fragrances. Various online cosmetics retailers provide the option to the
customers to get their perfumes and fragrances customized, thereby the market
players are heavily investing in advertisement and promotion to attract
consumers to digital media. This also allows one to make better decisions while
formulating performance strategies. Expanding sales of artisanal and custom
fragrance products, along with the high expenditure on advertisement and
promotion is expected to fuel the market growth in the forthcoming years.
A surge in Demand for
Fragrance Products Among Men Supports the Market Growth
The inflating usage of cosmetics among men in their daily
routine triggers the growth of the market. These days men are becoming more
concerned about their personalities which augments the market growth.
Furthermore, post-workout, they prefer to use products that contain fragrance
to eliminate body odor. With the elevating levels of urbanization and emerging
fascination trends with western culture spread beyond cities, men are opting
for spicy, woody, oceanic, and citrus notes. All these aforementioned factors
are estimated to witness the growth of the fragrance market over the forecast
period.
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https://www.bharatbook.com/report/1406141/uae-fragrance-market-by-product-type-deodorants-vs-perfumes-by-consumer-group-male-female-unisex-by-price-luxury-mass-by-distribution-channel-hypermarkets-supermarkets-departmental-stores-convenience-stores-online-and-others-by-region-competition-forecast-opportunities
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