SEO is a Dynamic Process!
Yes, it is! Google is not lenient with anyone. Based on the site’s performance, your ranking will keep on fluctuating. One day, you’ll find yourself on Top, and another day google will drag you down to the second page.
SEO is a tiring field. Only Passionate & Patient people can make their careers in it, others end up dropping it in the way. Why?
Here are the reasons:
Algorithms keep on changing at a rapid pace (You can’t judge the frequency)Keyword Research needs to be undertaken quite frequentlyIt would help if you kept on updating the content regularly (Google does not value the stale content)All these things demand you to stay ahead with the rankings with the optimizations and SEO Strategy. The people who aspire to reach at #1 spot for a long time should follow a ‘Go-Ahead Approach’ to adapt to the changing landscape of the search & to prioritize what matters the most.Standout in the CompetitionTo beat your competition in the long run, you have to follow some of the tips:
1. Don’t Let Your Website Have Stale ContentWith changes in Google’s algorithm, it keeps on issuing new guidelines to make the content better and better. On August 6, 2013, Google announced, “Only in-depth Articles must be included in SERPs.”
The above-pasted snapshot has been taken from ‘Google Search Central,’ which has defined the Basic principles about content. If you want to know more about content, then you can go through this link to have in-depth information:
https://developers.google.com/search/docs/advanced/guidelines/webmaster-guidelines
2. Don’t Fool Google By Optimizing Your Site ‘ONLY ONCE’One of the mistakes that we all do is optimizing content only when needed. Like, we usually optimize the content:
In the beginning, when the website is just madeOnce it is publishedWhat does Google love?Google loves to see the websites that are continually optimizing.
It is advised that you must consider the following when you are
Optimizing the website:
Keep on publishing new blogsAlways update the contentDo not let the broken links harm your websiteMake sure that you are up to the mark with these factors:
SpeedIt would be best to make sure that your web pages load quickly. It is pretty much necessary from the user’s point of view. Users do have a wide variety of options to choose from, and when they realize that the particular result is taking a lot of time to load, the user will not invest a lot more time to wait for the page to load. They will immediately switch to the other results.
Mobile Optimization61% more organic search engine visits on mobile devices in the United States than desktops. It is a stable trend, and it will not remain the same forever.
Web Development & Site OrganizationWith the growth in your content library, your site’s infrastructure needs to be prepared. If either or both the users & the web crawlers cannot find your content, then there is no point in publishing it.
Updates ContentMake sure you are keeping your content fresh. Updating content does not only mean that – ‘ You are preventing your website from stinking for having stale content’. Instead, it means that you are pulling out the outdated pages from your website that are responsible for causing:
Low TrafficUnderperforming pages3. Do Efforts To Understand The Search IntentSince the beginning, Google has been striving hard to understand users’ search intent. If you are including content marketing in your SEO Services package, you have to make sure that you are providing value to your visitors.
If you do not know how to provide value to your organic visitors, you must know the purpose of their search. And if your piece of content fails to match the search intent, you have to, first of all, understand their pain points.
Pain PointsFor example:
Your content should include:
Is Your Personal Computer Getting Hanged Every Now & Then?Here are some tips to avoid it
Are You Living A Stressful Life?We have the solution to get you out of it & add happiness to it.
Did you know?If your content is not able to satisfy the search intent, then google will not promote it.
Here is a quick & short overview of the types of the search intent
NavigationalSuppose the user wants to see the articles from a particular website. For example: If someone searches for ‘Kinex Media Articles,’ then such a website should have a piece that could satisfy the user’s search intent.
InformationalThe searcher wants to have a particular piece of information like:
Which technologies are used in website designing?
TransactionalThe searcher always looks to explore the multiple options for shopping before he chooses the suitable one. If someone is searching for the keywords like ‘Sweet Shop Near Me’ & ‘Best Party-Wear Dresses’, it indicates that they are ready to make purchases. And if some business owner satisfies their search intent, they would achieve the purpose of successful conversion.
Commercial InvestigationWhen a user does not want to make purchases at the current time, he or she will definitely curry out the desired action shortly.
If you can satisfy people’s search intent, you can win more visitors.
4. Do Not Ignore The Concept Of Link BuildingBacklinks are the primary way that makes google know the authority of the web pages and decides whether you should promote them or not. Though both content & page experience are essential, they are Google’s No. 1 ranking factor.
We know it!We know that you do not have any authority to control which website links to yours. But there are undoubtedly some ways to proactively seek out backlink opportunities & build offsite signals for your website.
Here are some of the great ways you can build links:
Get Listed In The Online DirectoriesIf you are an owner of a local business, it is probably one of the affordable ways to build the site’s authority. Only the industry-specific directory is always ideal for creating solid sites & the local signals in the eyes of Google’s Crawlers.
Guest BloggingYou must know that both the webmaster & publishers do always search for good content. If you provide such content to them, you get the opportunity to link back to them.
Outsource Link BuildingIf you do not have a proper team of content writers that could create the original content, you must take the help of a link-building agency. These agencies do have an in-house team of content writers.
5. Leverage SEO MetricsThe metrics of your website are equivalent to health vitals. By tracking the keywords & other search metrics, you can judge the overall health of the SEO strategy. In this way, you can target the optimizations.
Do you know?If you notice a sudden downfall in the top-performing pages, it is high time that you take decisive action. The most efficient & workable strategy SEO strategy includes the upward trajectory concerned with the following:
CTRSite VisibilityOverall Keyword PositionsThough we know the organic clicks are the ultimate goal of your search engine optimization, there are some other key performance metrics as well that your business must be tracking:
ImpressionsImpressions generally mean counting the total number of times your webpage has appeared in the search results. If you are gaining a massive amount of images from multiple keywords, it signals that your optimizations are progressing right.
Total KeywordsIt detects the total amount of keywords that your website is ranking for. If you publish long content consistently, then the chances for you to rank for the multiple keywords rises.
Rank PositionsRank Positions detect your position on the SERP for specific keyword queries. With higher places, you can earn more organic clicks. So it is quintessentially essential to carry out keyword research for ranking at 1 to 3 spots.
Site AuthorityIn authority metrics, backlinks and referring domains are used to determine the strength of offsite signals. The most popular site metrics consist of Domain Rating & Domain Authority.
By considering these SEO Vitals & using them for the advantage is the essential SEO strategy is the crucial SEO practice by which you can:
Earn Rankings in the short term
Maintain those top positions
Google Rewards Only The Go-Ahead ApproachWhen you are relying on the best SEO approaches, Google will respond. Google appreciates when the owners of the website endeavors & invest their time in updating the content & improving the page experience for the users.
If you follow a good SEO strategy, it would be beneficial for your website to enjoy longevity & stability. The SEO team handling the project will feel less need to troubleshoot. Moreover, it means that your business can maintain its position on the SERPs by achieving sustainable, scalable growth.
