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NEW QUESTION 48
The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?

A. Create a template and require each regional manager to submit results that are above the benchmarkB. Ask each regional manager to submit an individual report, then merge those into one reportC. Create a template and require each regional manager to complete that template every monthD. Hold a daily meeting with the full team to track progress for each region

Answer: C

 

NEW QUESTION 49
A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?

A. Increase engagement-type posts and use only new content to create engagement.B. Research and change the content types to align with the demographics of all community members.C. Ask members which types of tools and content they want more of.D. Repurpose content by reviewing and recycling previous posts.

Answer: B

 

NEW QUESTION 50
An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)

A. Ask community members to send profiles in Austria to followB. Measure the audience of Austrian followers on existing platformsC. Run targeted ads to lookalike audiences in AustriaD. Adapt the local dialect and reuse highly successful content

Answer: B,C

 

NEW QUESTION 51
A community manager runs a group for a local rugby team. The group only allows current and former team members to join. A request from an 11-year-old player is declined. The player complains and claims that the community manager is discriminating against them.
What should the community manager do?

A. Respond to the complaint with a link to Facebook Community StandardsB. Ignore the request on the basis that the membership criteria are well displayedC. Ask the community to vote on allowing others in the groupD. Allow the 11-year-old as a member of the group so that they do not report the group

Answer: A

 

NEW QUESTION 52
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