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NEW QUESTION 50
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged. The database uses an
"Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers

A. What will be used as the Subscriber Key?B. What publication lists will be used?C. How will Marketing Cloud and the database sync up?D. Will the company need a custom preference center?E. Will new users have an "Email ID"?

Answer: A,C,E

 

NEW QUESTION 51
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

A. Utilize Entry Data on a Decision Split within Journey Builder.B. Configure activities within Automation Studio to update the purchase data.C. Create a Data Relationship in Email Studio to relate the two data extensions.D. Use Data Designer in Contact Builder to relate the two data extensions.

Answer: B,D

 

NEW QUESTION 52
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

A. HTMLB. SSJSC. SQLD. AMPscript

Answer: D

 

NEW QUESTION 53
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

A. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email sendB. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send FlowC. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry eventD. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Answer: D

 

NEW QUESTION 54
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

A. Send to unengaged subscribers during the first two weeks of IP warning in order to give them the opportunity to interact.B. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warning period.C. Focus on warning the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.D. Suppress sends to AQL email addresses during the first two weeks of IP warning, then resume sending to them during the third week.

Answer: B

 

NEW QUESTION 55
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